The ultimate guide to your website redesign strategy, redesigning your website will help to improve bounce rate, user navigation and layouts.
While there is no one size fits all answer to this question, 2 to 3 years is the average timeline that most companies opt for redesign. Below are some obvious signs that your website needs a redesign.
A high bounce rate is one of the key indicators that your website could benefit from a redesign. Bounce rate is the percentage of users who visit only one page on your website before bouncing off to another website. Bounce rates around 40 to 55 percent is a decent figure to aim for. As a website owner, you should be worried if your bounce rate is higher than 70% as this usually indicates that your landing is not meeting your website visitor’s can’t find something on the website. This is a huge sign that you need to design some elements on the landing page or the entire website.
One of the fastest ways to repel customers is to have a website that takes too long to load. According to Portent, websites with 0-4 second load time have a better chance of conversion rates. You can measure how quickly your website loads and how to optimize your website using tools like tools.pingdom.com or gtmetrix.com. Another thing to watch out for is your website’s core vitals in Google Search Console. Having a bad core vital score can negatively impact your search engine rankings.
According to a recent survey, more than half of the web traffic originates from mobile devices. If your website is not optimized for mobile devices, you are likely to lose users. Responsive web design ensures compatibility with multiple devices.
Have you ever visited a website and scrambled around to look for the information you need? A website’s navigation is crucial to reducing bounce rate. If the navigation of a website is confusing, visitors won’t stay long or engage with your business. A website with good navigation lets users access key sections of a website in less than three clicks or taps.
Design trends change every few years, a good rule of thumb would be to change the design of your website every two or three years. No matter the latest trend, a clean, modern aesthetic website that caters to both mobile and desktop users is the baseline. Tech giants like Google, Microsoft and Apple use a straightforward, minimalistic design approach. While graphic elements help maintain viewer interest and attention, adding a lot of graphics can slow down the website.
Creating a website redesign strategy requires taking a holistic approach. Here are steps to follow while planning your website redesign.
Understanding what works and what doesn’t work in your existing website is crucial. Start by looking at Google Analytics of your site. Make a note of audience demographics, landing page, device, the bounce rate and average time that a user spends on a page. Compare the pages that are driving you the number of sales to the other pages of your site, inspect every CTA, image and analyze how you would structure the information for growth. You could also use a heatmap tool for behavior analytics.
The best way to beat competition is to learn from them. Notice the key elements such as CTA on your competitor’s website, analyze the text, pay attention to the brand voice, the competitor’s SEO strategy among other things. Making a note of the components that are drawing your attention and analyzing their strategy is a great way to understand how you could take advantage of the gaps.
Once you’ve analyzed your current website and competitor website, you will be able to set goals for the redesign. You may need to rework on your content or the brand voice to make it more engaging and informative or you just need to present it better on the landing page. Prioritizing the areas that needs focus sets the tone for your redesign goals.
Are you going to adapt to a newer technology stack or does your website just needs a new look? You don’t need to upgrade to a newer technology stack just because it is the latest trend. Understanding what works for you and the financial implications of a redesign project doesn’t leave any room for last minute surprises.
An improved conversion rate is the ultimate measure of your redesign’s success. It means that more visitors find what they are looking for, the website design appealing and your content is catchy enough to generate sales. Conversion does not always represent a sale of a product or service. It may mean getting a visitor to subscribe to your newsletter or signup for a webinar or even contacting you for a consultation. An optimized website redesign is focused on leading the visitor to the desired conversions. If you notice a spike in conversion rate on your Google Analytics, it denotes that your redesign efforts are a success. A good rule of thumb is to wait at least 3 months after a redesign to compare the conversion rate of old and redesigned versions. Depending on the results, you may want to polish the redesign as necessary to improve conversion rate. Other key parameters include increased number of sessions per user, pages per sessions, average session duration and a decreased bounce rate.
Redesigning a website is a major undertaking that requires careful attention both before and after. Planning to redesign your website? SolutionChamps Technologies is one of the fastest growing web design and development companies in India. Contact us today to kickstart your website redesign.
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