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Logo and Design Process | SCT

Branding

Creating brand identity to thrive your business

Branding is a process of defining a strong identity for your business by understanding the purpose, value, emotion and capabilities of your business. It shows who you are, what you stand for in the marketplace and what value you add to your customers. We help you to achieve a great place in the market through meaningful & unique branding that creates positive impression and trust.

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Benefits

Why is branding important?

Branding is the best way to differentiate your business from other businesses. Branding does not mean logo design and business title or name, it is beyond that, it is creating a valuable connection with your customers and building the trust they are looking for within a few seconds of their encounter with your business. We create an impressive visual identity that gives a strong expression of who you are for your target audience.

Branding Services

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Style of your brand

Brand logo & visual identity

Creating a form of expression to communicate your brand to your audience is called visual identity and logo falls into it. Logo is a symbolic representation of your brand identity. Visual identity is a combination of font, color, logo, typography and creative designs and brand assets. We create logo design and visual identity that clearly expresses your brand and how it means to your audience.

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Designs to be used on devices

Digital Design

Digital design is a process of creating visual communication for digital spaces. We help your business become recognized and increase brand awareness with our stunning designs used for digital interaction on various devices.

Web design

Landing page design

App design

Infographic design

Newsletter design

Social Media page design

Social Media creatives design

Banner ads design

Powerpoint design

Ebook design

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Printable design assets

Graphic Design

Graphic design is an art of creating visual communication by solving the complex problems of the brand into beautiful design solutions. The only difference from digital design is graphic design is created for printable materials or products. Our focus is to create designs infused with creativity and attractions to keep your audience interested in your brand.

Marketing graphic design

Publishing graphic design

Social media graphic design

Theme graphic design

Packaging graphic design

Illustration graphic design

Motion graphics design

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Guide to maintain consistency

Brand Style Guide

Brand style guide is a set of defined rules to be followed while presenting or showcasing your brand in digital and physical media. After analysing your business and understanding its objectives, purposes and also knowing your user persona we create a guide for your reference which will be helpful to showcase your brand in a way it should be.

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Fresh look to your brand

Rebranding

Sometimes it requires a change to attract your target audience. If you are not sure why there is no reach for your brand, we suggest rebranding. Get a fresh look for your brand by changing your logo, colors, typography and other design elements that attract your audience as you expected.

Our Process

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Step 1

Analysis & Research

We begin with analysing your business purposes and offering and discover the end user persona based on which we define the brand strategy. Our analysis or audit will differ for branding and rebranding. At this stage we understand the end user persona, competition and your brand.

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Step 2

Strategizing

After the detailed analysis, we define brand strategy based on the results arrived in the previous stage. Brand strategy gives a clear picture of what is required to build your brand, how it is positioned in the market.

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Step 3

Conceptualization and Design

With the defined strategy we start giving life to your brand by designing unique designs that speaks your brand to your end users and marks a place in the marketplace. Logo design, brand visual identity and brand design system for your brand is created.

Why us?

Branding is powerful, it attracts the audiences and influences their buying behaviour. We build brands that express in a compelling way as we listen to your audience and do the branding that articulates your purpose and the impact it creates in your customers. We know how to connect your brand with your audience.

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